Tag Archives: #financialmarketing

Investing in Public Relations to Grow Your Firm With Hibre Teklemariam

June 22, 2021Financial Services, Insurance, Marketing, Recruiting, Sales, Uncategorized#DataPossiblePodcast, #DiscoveryData, #FinancialAdvisors, #financialmarketing, #HibreTeklemariam, #pr, #publicrelations, #RIAs, #SunStarStrategicthedatapossiblepodcast

In this episode of The Data Possible Podcast, Hibre Teklemariam, vice president and partner at SunStar Strategic, dives into the importance of public relations and how it can help you advance and grow your business by understanding the four ways it can be used, what results to expect, and what data points to track. In this episode, you will learn:

What is public relations and why it’s misunderstood within the financial services industry
Why it’s important to invest in public relations
How to track ROI on your public relations spend
Industry trends to pay attention to

Resources: Discovery Data | SunStar Strategic | Advisorpedia

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Redefining Digital Marketing for Asset Managers With Data With John Gulino & Keith Kochberg

May 25, 2021Financial Services, Insurance, Marketing, Recruiting, Sales, Uncategorized#DataPossiblePodcast, #digitalmarketing, #DiscoveryData, #FinancialAdvisors, #financialmarketing, #GK3Capital, #inboundmarketing, #JohnGulino, #KeithKochberg, #RIAsthedatapossiblepodcast

John Gulino founded GK3 Capital to help asset managers and other financial services organizations redefine how they think about sales and marketing tactics in a digital world and how it can lead to building relationships with future clients. In today’s episode of The Data Possible Podcast, John and GK3’s Chief Marketing Officer, Keith Kochberg, define inbound marketing, detail two different types of data, and highlight the most important aspects of a website.

In this episode, you will learn:

What inbound marketing is and how it’s a roadmap for growing your business
The importance of collecting and analyzing both target audience data and key performance indicator (KPI) data
How GK3 Capital uses data to help their clients succeed
Key elements every website needs and the biggest mistakes people make when creating a website
How advisors can build a sense of urgency and what to do to make themselves attractive to younger investors

Resources: Discovery Data | GK3 Capital | Advisorpedia

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How Data Helps Grow Your Business in the Financial Services Industry With Kate Healy

April 20, 2021Financial Services, Insurance, Marketing, Recruiting, Sales, Uncategorized#DataPossiblePodcast, #DiscoveryData, #FinancialAdvisors, #financialmarketing, #FoundationforFinancialPlanning, #InvestinOthers, #KateHealy, #powerprobono, #RIAsthedatapossiblepodcast

In this episode of The Data Possible Podcast, Kate Healy, board member of the Foundation for Financial Planning and Invest in Others, reflects on how the financial services industry has evolved over the past few decades, why financial literacy and education is key for grooming the next generation of professionals, and the ways measuring marketing can make a difference to an advisor practice.

In this episode, you will learn:

Why financial education is so important for a young professional’s career path
How taking advantage of data turns your marketing into a science
What data points you should be collecting
How financial literacy and financial education help bring in a diverse workforce
How advisors can give back

Resources: Discovery Data | Invest in Others | Advisorpedia

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